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Imposters with malicious intent are turning to social media as a simple method of social engineering for a variety of purposes. They would normally establish trust and gain a large number of followers by regurgitating genuine news and information, before using the profile for a malicious purpose.
Social media brand impersonation could have financial impact on a company. But however the impersonation is used, it is likely to do serious damage to a brand’s reputation. The risks of not acting on social media brand abuse are:
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