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What’s the threat in social media?
Imposters with malicious intent are turning to social media as a simple method of social engineering for a variety of purposes. They would normally establish trust and gain a large number of followers by regurgitating genuine news and information, before using the profile for a malicious purpose.
Potential uses of a fake social media profile
- Direct customers to a phishing site to gain login information.
- Direct customers to a Dive-by-download malware site to infect their machine.
- Sell communication or a contact list or a company’s customers/ followers to a competitor.
- Communicate false information in an attempt to influence share price of the company.
- Simply sell a successful social media profile for a brand back to the legitimate brand owner.
Costs of social media brand abuse
Social media brand impersonation could have financial impact on a company. But however the impersonation is used, it is likely to do serious damage to a brand’s reputation. The risks of not acting on social media brand abuse are:
- Financial losses
- Damaged reputation
- Aggravated customers
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